Wharton Marketing: Changing the World of Business
The 4 Ps of Marketing
Ric has a genuine and infectious passion for advertising and technology and is a frequent creator and speaker across excessive-profile trade occasions and publications. Alexandra has intensive expertise within the global advert-tech space. Prior to becoming a member of Adthena, she sorted advertising for UK & Northern Europe at Criteo the place she outlined and delivered an built-in advertising plan of tailored content material, digital presence, occasions, demand generation and brand building activities. Lee Odden is a B2B advertising strategist, author, international speaker and CEO of TopRank Marketing. His work integrating search, social, content material, and influencer advertising for B2B manufacturers has been recognized by the Wall Street Journal, The Economist and Forbes in addition to CMO.com and MarketingProfs.
We estimate that college students can complete this system in three (three) months, working 5-10 hours per week. In this course you’ll learn about a wide range of promoting and enterprise metrics, and tips on how to evaluate the expansion and health of your advertising efforts. Learn tips on how to use statistics and visuals to find and communicate insights. Develop Excel expertise to manipulate, analyze, and visualize information in a spreadsheet. Build Excel fashions to analyze attainable enterprise outcomes.
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Jonathan has spent the past 10 years at Google (Mountain View, San Francisco, London and New York) focusing on mobile advertising efficiency and model strategies. Today, Jonathan leads Google’s cell app … Read More