Wharton Marketing: Changing the World of Business


The 4 Ps of Marketing

Ric has a genuine and infectious passion for advertising and technology and is a frequent creator and speaker across excessive-profile trade occasions and publications. Alexandra has intensive expertise within the global advert-tech space. Prior to becoming a member of Adthena, she sorted advertising for UK & Northern Europe at Criteo the place she outlined and delivered an built-in advertising plan of tailored content material, digital presence, occasions, demand generation and brand building activities. Lee Odden is a B2B advertising strategist, author, international speaker and CEO of TopRank Marketing. His work integrating search, social, content material, and influencer advertising for B2B manufacturers has been recognized by the Wall Street Journal, The Economist and Forbes in addition to CMO.com and MarketingProfs.

We estimate that college students can complete this system in three (three) months, working 5-10 hours per week. In this course you’ll learn about a wide range of promoting and enterprise metrics, and tips on how to evaluate the expansion and health of your advertising efforts. Learn tips on how to use statistics and visuals to find and communicate insights. Develop Excel expertise to manipulate, analyze, and visualize information in a spreadsheet. Build Excel fashions to analyze attainable enterprise outcomes.

Our weekly e-newsletter will hold you updated with information, developments, and evaluation for advertising executives.

Jonathan has spent the past 10 years at Google (Mountain View, San Francisco, London and New York) focusing on mobile advertising efficiency and model strategies. Today, Jonathan leads Google’s cell app advertising sales and technique efforts for the Americas. Jonathan and his group work throughout all verticals and sectors to help Google’s largest partners gain a better understanding of the position their cell app can play in enhancing their clients experience with their brand, and in the process, enhance their bottom line.

Ai incessantly speaks at tutorial and industry conferences corresponding to VidCon, Social Media Week Lima, & Global Digital Marketing Summit. For Verizon, Ken Madrigal leads buyer experience strategy for social engagement, chat, digital communities and operationalizing AI (bot) programs.

He’s taught at a number of accredited universities and schools and at LearnWithThom.com. Tania has also written extensively within the space of digital transformation, cloud adoption, cyber security, gen-Z advertising, customer expertise and efficient content material building methods. She has over 20 years’ expertise in advertising, public relations, change administration communications, social media and customer advocacy. Shanee Ben-Zur is the Head of Marketing & Growth at Crunchbase, the place she leads the groups that shape the Crunchbase model, acquire new clients, and retain customers.

Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for search advertising exercise globally for the iconic toy firm. On these years in the firm, Luis has managed to create a world organization that reaches both children and fogeys with partaking content material in more than a hundred and forty markets.

Goldie Chan, is among the high Digital Strategists on LinkedIn (as seen in CNN, Fast Co, Inc. Magazine and extra). Called the “Oprah of Linkedin” by Huffington Post and an official LinkedIn Top Voice, she has perfected creating the stand-out model and works closely with C-degree executives for Fortune 500 companies to good their personal manufacturers, too. She at present runs Warm Robots, a social technique agency and writes for Forbes about Personal Branding and Storytelling within the Digital Age.