So over three years Intrum invited management teams from 24 international locations to participate in a program, held at the Stockholm School of Economics, that used our matrix to work out a new, improved identity that might improve the group’s performance. That initiative was led by the senior HR executive Jean-Luc Ferraton. Companies have used the matrix to deal with a spread of identification issues, corresponding to clarifying “mother and daughter” brand relationships, retooling the corporate brand to support new companies, and enhancing the company’s total image. Corporate Center is comprised of Services, Group Asset and Liability Management (Group ALM) and Non-core and Legacy Portfolio. Services includes the Group’s management capabilities corresponding to finance, danger management (together with compliance) and authorized, and, inside these, sure corporate and stewardship companies and the costs related therewith.
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