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Collaborating Across the C-Suite with Meagen Eisenberg, CMO of TripActions

Modern advertising started within the Fifties when individuals¬†started to¬†use more than simply print media to endorse a product. As TV — and soon, the internet — entered households, entrepreneurs could conduct whole campaigns throughout a number of platforms. And as you may expect, over the past 70 years, entrepreneurs have turn into increasingly important to fine-tuning how a enterprise sells a product to consumers to optimize success. But upon digging deeper, I began seeing that really, advertising does overlap closely with advertising and sales. Marketing is current in all levels of the business, starting to end.

Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led in-house Digital Marketing groups at Microsoft, Expedia, Harry & David, and company teams at Pointmarc and Point It. She is passionate about search marketing and has spent her profession serving to businesses remedy their marketing challenges and targets via learning and analyzing data to develop actionable insights and techniques. Christi has been recognized by PPC Hero and her peers as one of many high 25 Most Influential PPC Experts for the past 5 consecutive years. Christi is a acknowledged keynote speaker throughout the globe at occasions corresponding to AdWeek, Mumbrella, DMEXCO, SMX, and the Digital Summits.

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