Management Study Guide
Masters by research or PhD college students may work full-time all through their research. Stay safe by selecting New Zealand for your business or management research abroad. Friendly, welcoming and inclusive, New Zealand is ranked the second most peaceful nation on Earth. We live and work in a world characterised by speedy technological and societal change on a world scale.
For those who recognise the essential function that companies play within the economy and its future, this module goals to develop an appreciation and understanding of Services Marketing from a theoretical perspective as well as business and management context. This module explores frameworks for understanding the nature and traits of services, and the way these assist in formulating advertising strategies and planning marketing techniques in relation to providers. This is achieved via exploring the key theoretical foundations for services advertising, together with the fashions and frameworks associated with the marketing of services and inspecting how these are employed by managers in service based mostly companies. Other more frequent topics in companies may also be addressed, together with service quality; the role of people in service organisations; service encounters and moments of truth; buyer satisfaction; customer retention; services branding and strategic points.
The supply of a place on a ‘study overseas’ diploma doesn’t imply that Durham University Business School guarantees to position the student with one of its associate establishments, nor a companion of the scholar’s alternative. All research abroad programmes are subject to approval by the Business School.
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