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David is the FT’s Global Commercial Marketing Director, main on all advertiser-dealing with marketing campaigns for the enterprise. He has been with the FT for over 5 years and has held his current position since July 2017. Prior to this he was Head of Commercial Marketing and earlier than that, Head of Commercial Marketing for EMEA.

Notion Head of Marketing Camille Ricketts dives into tips on how to create a content marketing strategy that scales, tips on how to lead a content team, and far more. Jamie Gilpin, CMO of Sprout Social, joins Marketing Trends to discuss why extra CMOs should view social as a core element of their advertising technique. Susan Campbell, Marketing Group Manager for Panasonic USA, discusses tips on how to align your staff, create higher content material, and create a unified buyer journey. The world’s most innovative brands trust us to create personalised buyer journeys across sales, service, and advertising.

His management is centered around a buyer-first philosophy, to empower and strengthen business house owners at each stage. Before founding Justuno in 2012, Erik was the COO/CTO of Sierra Snowboards, where he created the most important online snowboard community with 250k+ members which developed into a peer to look buying expertise. After the company was sold in 2010, Erik used his experience in the e-commerce world to shake up the SaaS industry and help different companies drive and convert more leads with Justuno. Martijn Scheijbeler is the VP Marketing Executive at RVshare where he focuses on providing you with the right approach to travel and explore the world by utilizing RVs and motorhomes. He leads demand generation, analytics, retention & loyalty, branding, buyer expertise, advertising technique and product improvement.

Artificial intelligence is getting smarter, sooner, and cheaper, bringing the disruptive power of machine learning and cognitive computing to the advertising industry. Many duties commonly carried out by marketers are being augmented by AI. The ANA asks you to simply accept cookies for efficiency, social media and promoting purposes.

In this session you will get an overview on how in-house groups ideate, plan, create and measure content to be able to satisfy the demands of existing and potential customers. Get an insider’s view on how several areas inside an organisation collaborate with the purpose of delivering engaging content material -on the right time and in the proper format- to generate model consideration and loyalty for the long term.

Luis is Head of Global Search Marketing at The LEGO Group, and defines the strategy for search advertising activity globally for the iconic toy firm. On these years in the company, Luis has managed to create a global group that reaches each youngsters and fogeys with participating content material in additional than one hundred forty markets.

She’s primarily based out of San Francisco, and loves uncovering distinctive views and fascinating questions. Mohammad is a product advertising chief at SAP. His current position spans across brand and demand management for customers throughout Australia and New Zealand. Morgan is a Product Marketing Manager (PMM) at SurveyMonkey with a background in market analysis.

Carrie PalinSVP – CMO, Splunk

tasked with managing and overseeing digital content material creation, social media, and digital advertising, globally. Prior to becoming a member of UNICEF, she has worked with numerous tech begin-ups, digital advertising, and academic institutions main their digital advertising campaigns, optimization methods, and content technology.

Global advert spend, switching prospects and B2B digital experiences: 5 killer stats to begin your week

As an advocate for elevating requirements within the search trade, Nick judges the UK, EU and MENA Search Awards and contributes to SEMPO. He enjoys talking at conferences on the topics of mobile/data-first advertising, cross-channel campaigns and technical SEO. Returning to the UK in 2011, Nick then constructed and led marketing teams at Arena Media, Havas Media Group and the Dentsu Aegis Network.